In 2019, Pushpay launched a live two-day user conference, hosting 1,300 attendees, comprising both customers and prospects from across the country. The event featured five stages across multiple tracks.

The primary objective was to rebrand the event to align with our core brand at the time, creating a unified experience throughout the event space, providing a meaningful learning experience for the attendees, and implementing a smooth navigation system for the rotating events. Additionally, I was responsible for producing the event presentation designs and overseeing the stage design. We also planned a product launch for the second day, introducing our new app features, Dynamic Home Screen, and Rich Push Notifications, necessitating a strategy to generate excitement for these launches.

This marked the fourth in-person conference I led the design for. Initially, I requested extensive floor plans and photos of the event space. Working closely with the event manager, we strategically positioned various stages. Concurrently, I used event space photographs to create photorealistic renderings of event booths, signage, and decor. These concepts were presented at our weekly steering committee meetings, providing our CMO with a clear and up-to-date progress report.

Recognizing the diverse interests of the five user personas attending the event, I proposed color-coding each persona: red for leadership, yellow for communications, green for finance, blue for technology, and slate for the Pushpay User track. We provided a key on the back of the event badge and indicated the attendee's persona on the front. Additionally, attendees received a pair of event-branded sunglasses in their persona color. Wayfinding on maps, signage, and the in-app experience all corresponded with the event's color scheme. I also oversaw the installation of all booths, signage, and staging, and facilitated the distribution of speaker presentations. Moreover, I assisted our CEO in rewriting his keynote speech.

For the Dynamic Home Screen product launch, I incorporated physical red app notifications into all our signage before the second day of the conference. Additionally, we distributed a storybook-style brochure with pop-out features, prominently featuring the Dynamic Home Screen.

The result was a fantastic user experience, significantly enhancing our perceived value to customers and attracting a 70% prospect attendance rate.

When I began my journey with TOMS, their product line was centered around the immensely successful Classic, available in a variety of colors and textures. The brand had garnered a dedicated following on college campuses, driven by their ONE FOR ONE promise to donate a pair of shoes to someone in need for every pair sold.

The challenge was to expand the collection while preserving the signature aesthetic of the iconic Classic.

I spearheaded a transformative project that revolutionized their product line, working directly with founder Blake Mycoskie. This collaboration expanded the brand's offerings, introducing bestselling styles that have become iconic in the footwear industry. Notable among these are the Calypso Wedge, Tiny TOMS, and Cordones, each bringing a unique flair and enhanced functionality to the TOMS collection.

The Calypso Wedge: Elevating Comfort and Style

The Calypso Wedge was designed to blend comfort with sophisticated style. This popular wedge offered a new dimension to TOMS' traditionally casual line, appealing to a broader audience seeking both elegance and ease.

Tiny TOMS: Big Impact for Small Feet

Tiny TOMS brought the brand's beloved designs to children's footwear. Crafted with the same care and attention to detail as the adult versions, these shoes provided both comfort and durability for little feet, making a significant impact in the kids' market.

Cordones: Versatile and Trendy

The Cordones style introduced a versatile option that seamlessly transitioned from casual to semi-formal settings. With its easy-to-wear design and contemporary look, it quickly became a favorite among TOMS enthusiasts.

A Collaboration of Innovation

Working with Blake Mycoskie, I infused the TOMS product line with innovation and diversity. Each new design maintained the brand’s commitment to quality and social impact while attracting new customers and satisfying loyal fans.

Conclusion

This project not only expanded TOMS' product offerings but also reinforced the brand's position as a leader in the footwear industry. By introducing the Calypso Wedge, Tiny TOMS, and Cordones, we successfully met the evolving needs of our customers, ensuring TOMS remains a go-to choice for stylish, comfortable, and socially responsible footwear.

For more information about TOMS and their mission-driven products, visit TOMS official website.

Cedar & Spruce was a branding and product design project for Report Footwear and Steve Madden. The goal of the project was to design a line of sustainable fashion footwear and a build a brand that embraces the environmental ethic of taking care of the place we all love and live. The ampersand logo ties the hidden C and S initials together in a unity of elements.

In 2020, a new division of the United States armed forces was proposed: Space Force. Initially lacking a seal, emblem, or identifying marks, I seized the opportunity to create four proposed concepts and submitted them for consideration.

Each design was meticulously crafted to reflect the time-honored tradition of incorporating our national symbols, communicating the quintessential American attributes. The American eagle represented independence, while the 13 arrows symbolized strength of arms. An olive branch with 13 leaves signified our commitment to peace, and a shield with 13 stripes epitomized unity in defense, all underscored by 13 stars representing our founding colonies.

Ultimately, a design featuring a delta ensign was selected. This emblem, first used in 1961 by the USAF Space Command, provided a seamless link to the Space Force's legacy rooted in the United States Air Force.

Amid the emergence of AI-generated art, I embrace a timeless, hands-on approach to craft optimistic, futurist illustrations. Each piece is meticulously hand-painted, blending human creativity with insights from aerospace engineers and astrophysicists to envision a bold, inspiring future.

This three-poster illustration series was created for NASA's Artemis Program to inspire young girls with the mission of landing the first woman on the lunar surface by the decade's end. The posters showcase the NASA Space Launch System (SLS) and Orion capsule launching toward a full moon, embodying the program's ambitious vision. The final poster draws on mythology, featuring Artemis, the goddess of the hunt and sister of Apollo, firing her bow toward the heavens to evoke the spirit of exploration and adventure.

This children’s books series is set in the spacefaring society of the near future and is centered around several pioneering families. Imagine a midcentury-modern space-age Little House On The Prairie with a focus on hard work, adventure, and exploration of the unknown.

Available on Amazon.

Creating engaging infographics for echurch, a brand dedicated to serving churches, involves translating complex ideas into visually compelling designs. By simplifying data and key messages, these infographics help church leaders connect with their communities, making it easier to communicate the impact and vision of their ministry.

I developed a range of textile and pattern designs for apparel and accessories, collaborating with several well-known brands. These designs were created for a diverse lineup of companies, including Roxy, r2, TOMS, Aeropostale, LEVI'S, and NY&Co, among others. Each collection was tailored to fit the unique brand identity and target audience of the respective brands, ensuring that the patterns aligned with current trends while maintaining their distinct aesthetic. The designs were applied across various product categories, from clothing and footwear to accessories, contributing to a cohesive brand experience.

“A Rosé for the red wine lover.” Designed for Elsom Cellars, the Elsom GSM 2017 Rosé wine label was a request to depart from Elsom’s classic black and gold label. I worked closely with Jody Elsom to create something clean and iconic for one of their most popular wines.

This is an example of a typical content-marketing campaign designed for echurch. The full campaign would include social covers, ads for Facebook and Twitter, eblasts, email nurture images, display ads, website resource images, landing page images, blog post CTA, and the ebook.

The Cascade Country logo was developed for Aaron Crawford’s Pacific Northwest country music recording label. Taking inspiration from the rugged wilderness and unchanging evergreen.

The logo for Give Like God Gives was designed for a Pushpay marketing campaign centered around ten videos. With its central design taking elements from the classic cathedral rose window. Click here to see one of the videos.

The goal of this logo and branding design was to give dimension and identity to The Fieldhouse Project and its efforts to facilitate Education and Community Development with Organized Athletics as the means of freeing children from generational poverty.

The concept of the NWS’s open book logo stems from the essential importance of reading to education. It is especially important for those who are deaf or hard-of hearing to learn how to read. Most individuals who are deaf or hard of hearing read below the third grade level. NWS has committed to a focus on reading, amplified listening, and signing ”English As Spoken” to help children both succeed and surpass educational expectations. The pages of the open book logo spell the initials NWS.